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 Schott Limousin Ranch of McLaughlin, South Dakota was honored as the Limousin Commercial Marketing Booster of the Year at the National Western Stock Show in Denver CO.  Dr. Dent Andersen, executive vice-president of the North American Limousin Foundation (NALF) and Bo Sexson, co-director of member and commercial relations presented the award during the Pen and Carload show on January 16, 2008.
 Jim was recognized for his demonstrated commitment to commercial cattle producers.  The family enterprise includes Jim, his wife Priscilla and their son Jared.  They have co-hosted communitywide educational seminars and steak dinners for area cattle producers to tout the advantages of Limousin genetics.  The radio program AgriTalk broadcast from the seminar to 66 stations in 15 states, providing far-reaching exposure for the breed.
 There were two nominations for Schott Limousin Ranch for this prestigious award; Elmwood Limousin and the Heartland Limousin Association.
 "Jim Schott has been very innovative in promoting Limousin genetics, and he is very concerned about the success of his bull customers," said Gordon Schuppe of Elmwood Limousin, Iliff, CO who won the award last year and was one of the nominators this year.
 "Jim and Priscilla Schott have been a positive voice for the Limousin breed in the rangeland of northern South Dakota," said Dean Summerbell, HLA executive secretary.  "Jim's diligent effort to promote the Limousin breed has helped maintain its popularity in South Dakota.  His commitment to the breed is unfailing, and his love of Limousin cattle is extremely evident."
 In 2006, Schott Limousin Ranch entered cattle in Round 2 of the NALF Visions Quest (VQ) cattle-feeding and carcass-discovery project.  BW allows NALF to collect data for genetic evaluation, research and breed promotion.
 "Jim and his family have been tireless promoter of not only their program but also the entire Limousin breed," said Frank Padilla, NALF director of member and commercial relations.  "Jim's extra effort in promoting the breed sets him apart."
 
He was the 2000 South Dakota Cattleman of the Year and received the NOCA outstanding service award in 2001.